It's a vertical "yellow pages" type publication, it's main target is the construction industry of Romania. Romanian Construction Directory list in standardized way: architect offices, construction planning, contractors, supply chain companies, construction equipment, remodeling companies, professional communities, thus presenting everyting from this industry.
Romanian Construction Directory has a national coverage, being a usefull tool for the industry and their customers, B2B especially but for private individuals too.
The Benefits of this product:
- it can be easily integrated in your companies marketing mixture because it will reach many potential and existing customers.
- Case studies show that the users of these Directories are in heightened state of buying compared to those reading a newspaper ad(where they may remain uninterrested because of the other content).
- The distribution of Romanian Construction Directory is nationwide, door-to-door, by courier service, thus reaching the decision makers.
- All year exposure, 365 days 24/7.
The compostion of the distribution is:
- 40% import-export and merchants
- 32% companies from the Directory
- 19% during fairs and own agents
- 5,3% online request
- 2,5% Chambers of commerce and professional associations
- 0,7% city halls all out the country
- 0,5% local authorities
Coverage: nationwide
Distribution: door-to-door through courier service
Format: 180 x 275 mm
Paper: 65 g/mp finnish paper
Print: offset full color
Ad format:in-column ads, single or multicolumn graphic ads
Accepted file formats: eps, cdr, tiff at 300 dpi, CMYK
Guaranteed minimum circulation: 15.000 copies
Distribution start: October 2016
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It’s a vertical yellow pages type product for the logistics and transportation community of Romania. „Romanian Freight Directory” shows, in a registered classified system: carriers, shipping, logistics and forwarders companies, spare parts suppliers, tyre merchants, truck, half-truck and trailer sales, insurance and professional associations.
Romanian Freight Directory has national coverage and it’s a general purpose product for for the logistics and transportation industry, and, more important, for their customers: production industry, manufactureres, merchants, factories, import-export companies, supply chains and any company who needs freight.
The benefits of this product are the following:
- It can be integrated in the marketing mix of any company, because the directories get to tens of thousands of possible and current users.
- Studies show that the users of directories are willing to buy a product or service compared to newspaper reader(who are less concerned on buying and distracted by news content).
- The distribution of the YGREC Directories is door-to-door and courier service, reaching personally the users, businesses and private individuals
- Visibility for 365 days/year, 24 h/24h
„Romanian Freight Directory” is distributed as follows:
- 41% to merchants and factories
- 27% to import-export companies
- 20% to the companies in the Directory
- 9% requested online
- 2% own agents
- 1% to foreign countries
Coverage: nationwide
Distribution: door-to-door, courier service
Format: 180 x 275 mm
Paper: 65 g/mp finnish paper
Print: full color offset
Ad format: in-column text ads, in-column and multi-column graphic ads
Accepted ad specification: eps, cdr, tiff at 300 dpi, CMYK
Guaranteed minimum circulation: 10.000 copies
Distribution start: October 2016
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These directories are „yellow pages” products for local communities. The first three directories target the metropolitan areas of Oradea, Iaşi and Timişoara.
YGREC Local Directories have a large destination pool, they are of interrest for both businesses and private individuals, containing structured information as follows:
- Community Guide, containing public office contact data, cultural and entertainment office phone numbers;
- Maps and zipcodes, containing maps, street list and zipcodes;
- Business directory, containing company listings in alphabetical order, with phone number and business address;
- Company by domains, listing businesses, private individuals and other economical operators, classified ed by business domains.
The benefits of this product are the following:
- It can be integrated in the marketing mix of any company, because the directories get to tens of thousands of possible and current users.
- Studies show that the users of directories are willing to buy a product or service compared to newspaper reader (who are less concerned on buying and distracted by news content).
- The distribution of the Local Directories is door-to-door, reaching personally the users, businesses and private individuals
- Visibility for 365 days/year, 24 h/24h
The Local Directories for Metropolitan Areas are distributed door-to-door as follows:
- 60% home users (between 27-55 years of age)
- 15% businesses and private contractors, including those in the directory
- 10% in supermarkets and Cash and Carry shops
- 5% at fairs, exhibitions and through in-house delivery agents.
Coverage: county wide
Distribution: door-to-door, courier service
Format: 180 x 275 mm
Paper: 65 g/mp finnish paper
Print: full color offset
Ad format: in-column text ads, in-column and multi-column graphic ads
Accepted ad specification: eps, cdr, tiff at 300 dpi, CMYK
Guaranteed minimum circulation: 50.000 copies
Distribution start:November 2016
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