In our vision, every customer is UNIQUE and must be treated accordingly. That’s why YGREC ventures into becoming the „team on the field”, always ready to build a live image for your brand by using Direct Marketing customized campaigns. The quality and flexibilty offered YGREC’s services; reporting, analysis and counseling tools at your disposal makes us the ultime solution for your business success.
Direct Marketing (DM) is a collection of tools used to communicate a message to a targeted group of businesses with the purpose of getting measurable and eficient feedback from the cost’s point of view". (EFDM – European Federation of Direct Marketing)
Modern Direct Marketing takes advantage of the modern computer based databases to enable automated addressing and customer selection on certain criterias.
The usage of computer based databases is the biggest step in Direct Marketing evolution. Thus appered the terms „target profiling“ and „multicriterial search“ which revolutionized the meaning of the relation between seller and buyer.
To know and get to your ideal Customer is the dream of every company.
YGREC Direct Marketing which enables you to reach target customers, by geotargeting (regions, counties, cities, neighbourhoods), with the required financial or other characteristics.