Direct Marketing ► What do we offer? ► Direct Mail
Direct Mail
Direct Mail (post based communication).
It is the smartest option in Direct Marketing. Besides the general advantages of Direct Mailing it has some special characteristics:
Printed material can be read several times by customers.
Feedback improving possiblities through: sending a brochure together with mail, customized envelope, buzzwords printed on the envelope.
Creativity is more import than in other forms of promotion related to Direct Marketing. One of the frequent mistakes in Direct Mailing is the lack of the letter. Most of the time only a brochure is sent or a nice catalog but without any letter. Studies show that a letter with a brochure generates 3 times more feedback than just the simple brochure. Personalized letters like “ Dear Mr. Mihai IONESCU” have also a a higher feedback rate then the “ Dear Madam/ Sir” style.
