YGREC Pagini Utile publish its first directory 10 years ago with the title of Romanian Freight Directory, becoming the first do so in Romania. At that time the romanian market hadn't expereinced yet the concept of a specialized "Yellow Pages."
Over the years our company had diversified, it's next title was the Bursa Transporturilor Online – www.transporturi.ro., in 2000.
In 2002, YGREC launched a new project for the the construction and related businesses. Thus the Romanian Construction Directory was born. This project had much gain on the already existing expertise of the YGREC team both quality and saleswise. In 2008, six years after it's launch, Romanian Construction Directory became a landmark for YGREC and the whole business areas in Romania.
Since 2008, YGREC entered a new market segment, the general purpose local directories.
YGREC opted for a more precise positioning in its area of expertise, to send a more clear message, but also an efficient maintenance for the brand, print and online. To reach this purpose,we hired Brandient, strategy consultant and brand designer, the year 2009 will bring the new strategy and visual identity.